E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

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Harper Collins, Oct 13, 2009 - Business & Economics - 464 pages
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The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

  • Leadership
  • Marketing
  • Money
  • Management
  • Lead Conversion
  • Lead Generation
  • Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

 

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E-myth mastery: the seven essential disciplines for building a world class company

User Review  - Not Available - Book Verdict

Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for ... Read full review

Review: E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

User Review  - Matthew - Goodreads

Despite being written as a "business fable", practical useful tools and systems are a part of this book. We plan to apply the principles of continuous improvement across the seven disciplines to continue to provide world class service to our clients! Read full review

Contents

PART ONE THE EMYTHENTREPRENEUR
1
Two Passion Purpose and Practice
12
Three The Reluctant Entrepreneur
19
Seven The Heart of the Matter
36
Nine The Purpose of Purpose
44
Eleven The Second Exercise
54
Twelve The Third Exercise
61
PART TWO THE SEVEN ESSENTIAL DISCIPLINES
67
Three The Discipline of the Financial Leader
171
Four The Discipline of the Management Leader
237
Five The Discipline of the Client Fulfillment Leader
273
Six The Discipline of the Lead Conversion Leader
305
Seven The Discipline of the Lead Generation Leader
346
Application of Lead Generation Principles
372
Epilogue
396
Index
403

Two The Discipline of the Marketing Leader
115

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About the author (2009)

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

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