E.W. Scripps and the Business of Newspapers

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University of Illinois Press, 1999 - Biography & Autobiography - 217 pages
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Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices to his chain of more than forty newspapers and creating a telegraphic news service and illustrated news features syndicate. This title presents a portrait of this entrepreneurial giant, drawing on Scripps' business correspondence.
 

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E. W. Scripps and the business of newspapers

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Today, the daily newspaper that most Americans read is owned by a corporate chain. Since World War II, the shift has been from 80 percent independently owned to 80 percent corporately controlled. E.W ... Read full review

Contents

Introduction
1
The Struggle for Control
9
Expansion
19
Controlling Costs
33
Management
55
Avoiding Competition
69
Advertising Is the Enemy
89
An Advocate of the Working Class
102
Is It Interesting?
120
The Legacy of E W Scripps
146
1 Tables
155
2 Methods
160
Notes
165
Bibliography
207
Index
215
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About the author (1999)

Gerald J. Baldasty is associate professor of communications at the University of Washington in Seattle.

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