E-business Essentials

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The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

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About the author (2001)

PC Magazine is the most successful business technology magazine in the industry. Today, its editorial mission is to analyze, evaluate and review all the technology solutions that build a modern e-business. It┐s goal is to help business technology strategists, everyone from mom and pop to global CEOs, to make the right decisions for their businesses. Frank J. Derfler is one of the most experienced editors at PC Magazine and an expert at explaining both the technology and the human side of the e-business equation. He has used the resources of the magazine to create a book that gives important advice and insight, but doesn┐t bury you in technobabble.

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