Designed to bridge the gap between the science of eBusiness marketing and its practice, this timely book is intentionally organized to develop a solid conceptual framework that translates into companies' opportunities. Its cross-discipline orientation between marketing theories and technology solutions facilitates the understanding of the adaptation of existing marketing models into the Internet-enabled environment. A three-part organization discusses existing marketing models and their extension or adaptation into the Internet-enabled environment, provides a series of case studies, and presents a futuristic look into the eBusiness marketing environment.
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