E-commerce: Business, Technology, Society, Volume 1
B>" E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.
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applications bank banner ads behavior bills brand browser business model cash catalog chapter client commerce companies competitive consumers cookie costs create credit card customers database described digital cash digital certificate digital signature digital wallet domain name e-commerce sites e-mail EBPP electronic encryption Figure files firms functionality hackers identify individuals industry infrastructure instance interactive Internet JCPenney Jupiter Media Metrix Loudcloud major marketing communications marketplace merchant Microsoft million Napster offer offline online marketing online retail operating packet switching packets payment systems PayPal Priceline profit protocol public key purchase revenue model Rocketcash search engines segment sell server software strategy sumers Table TCP/IP tion tomers traditional transaction types users VeriSign visitors Web bugs Web server wireless