E-commerce: Business, Technology, Society

Front Cover

For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

What people are saying - Write a review

User Review - Flag as inappropriate

Este libro presenta con gran claridad las tres fuerzas principales en las que se apoya el comercio electronico:Fundamentos de negocios,oportunidades tecnologicas y temas sociales
En cada capitulo
estos temas cobran vida con el analisis de los conceptos en las areas de economia, marketing y tecnologias de la informacion, y presenta casos reales de negocios e historias relacionadas con el comercio electronico.
El resultado es un fascinante marco de trabajo para organizar un tema complejo, el cual le conduce a una clara comprension de como va evolucionando, dia con dia, el comercio electronico.
 

About the author (2008)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

Bibliographic information