E-commerce Basics

Front Cover
Course Technology, 2003 - Computers - 344 pages
1 Review
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

What people are saying - Write a review

User Review - Flag as inappropriate

This book has a lot of good information for a noob. Unfortunately, a lot of the information it contains is outdated being that it was written over 7 years ago.

Contents

Introduction to Electronic Commerce
3
Finding Company Information on the
11
Business on the Internet
23
BusinesstoConsumer ECommerce
31
Organizations on the
37
Unit Review
45
Internet Information Services
49
Personal and Business Services Online
51
Consumer Issues
159
Making Comparisons
167
Unit Review
179
Presale
185
Delivering the Products
192
Digital Advertising
203
Promoting Your Site
215
Global ECommerce
223

The Job Search
58
Personal Finance on the Internet
69
Financing Your Home or
79
Information as an Internet Service
91
Online News and Weather
98
Internet Links to Government Information
104
Unit Review
111
Buying Online
117
Find the Good Life on the Internet
123
Making the Purchase
130
Sold to the Highest Bidder
136
B2B BusinesstoBuslness
143
Internal Business
150
Online International Business Information
232
Unit Review
243
Methods for Developing a Web Site
259
Registering and Promoting Your Web Site
266
Developing a Web Site with Microsoft FrontPage
273
Accessibility Guidelines
279
Customizing Your FrontPage
285
Electronic Commerce with FrontPage
293
Unit Review
299
Appendix B EMail Basics
313
Appendix C Web Security
327
Glossary
335
Copyright

Other editions - View all

Bibliographic information