E-mail Essentials: How to Make the Most of E-communication

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Kogan Page Publishers, 2001 - Business & Economics - 153 pages
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A guide to email, offering jargon-free advice for a non-technical audience. Matt Haig looks at every aspect of using email as a communication tool, including: email basics; internal and external email; email management; the email anatomy; email netiquette; Spam (and how to avoid it); email as a marketing tool; using email to gain free publicity; email advertising; and email and the Web. There are checklists, practical tips and screenshots.
 

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Contents

Email basics
5
Getting started
16
Sending and receiving email
28
Handling email
42
Email problems
55
Putting together an email policy
71
Writing for email
86
Email marketing
98
Information information information 101 Direct
109
Discussion lists
117
Newsletters
124
Glossary
138
Index
149
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About the author (2001)

Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject.Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page).

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