Easily Led: A History of Propaganda

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Sutton Pub., 1999 - History - 360 pages
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Examines the variety of propaganda techniques employed in different periods and cultures and demonstrates the extent to which such techniques have influenced the course of events over the past 5000 years. Alexander the Great was one of the first rulers to have himself portrayed on his own coinage, where he appeared in the guise of a Greek god. Julius Caesar was a master of propaganda, endowing himself with many titles laden with significance in Roman eyes, while always avoiding the hated king; carefully managed campaigns also deflected sleaze allegations concerning an affair with Clepatra.

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Defining Where Propaganda Begins and Ends
How Do We Know It Works? The Evidence
What Was It All For? Analysis by Objectives

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About the author (1999)

Oliver Thomson is the author of "Easily Led: A History of Propaganda "and "From the Bloody Heart: The Stewarts and the Douglases,"

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