East Main Street: Asian American Popular Culture

Front Cover
Shilpa Dave, LeiLani Nishime, Tasha Oren
NYU Press, 2005 - Art - 382 pages

From henna tattoo kits available at your local mall to “faux Asian” fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.
By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad spectrum of cultural artifacts. Contributors consider topics ranging from early Asian American movie stars to the influences of South Asian iconography on rave culture, and from the marketing of Asian culture through food to the contemporary clamor for transnational Chinese women’s historical fiction. East Main Street hits the shelves in the midst of a boom in Asian American population and cultural production. This book is essential not only for understanding Asian American popular culture but also contemporary U.S. popular culture writ large.

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About the author (2005)

Shilpa Davé is Assistant Professor of Media and American Studies and Assistant Dean of the College of Arts and Sciences at the University of Virginia.

LeiLani Nishime is Associate Professor of Communication at the University of Washington.

Tasha Oren is Associate Professor of English and Media Studies at the University of Wisconsin-Milwaukee.

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