EcoCommerce 101: Adding an Ecological Dimension to the Economy
In his book, "EcoCommerce 101," Timothy Gieseke envisions the next Green Revolution supporting both economic and ecological worlds. To do so, the market must generate signals that demand ecoservices, such as clean water, air, and habitat, along with the demand for food, fiber, and bio-fuels. As governments and non-profit organizations struggle with defining "sustainability," "EcoCommerce 101" recognizes that as economic participants, you and I always have, and always will, define "sustainability." Using agriculture as the prime example, he employs actual and visionary examples of how an "ecoservice" market signal and an "invisible hand" can assure that our planet will provide for all of our needs in the next millennium. EcoCommerce principles applied to retailing or water services could mean the emergence of a truly-green global economy; one which would be based on investing in ecosystem management and restoration.In reading "EcoCommerce 101," you will discover: the Economy is actually a subset of the Ecology, not the other way around; "Natural Capital" of nature is as valuable to the economy as our man-made factories; engaging in EcoCommerce will be as natural as engaging in our economic system; new career opportunities will about when this New Economics is unlocked; the second Green Revolution will be more than just about food production; and how "Sustainability" will be defined by consumers, society, industries, government, non-profits, and retailers in a unified manner.
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