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advertising Altheide Arthur assignment editor audience behavior Billygate broadcast Buckalew camera Cary chapter Chi-square commercial complex consequence consequential content analysis context index contrast coverage dependent variable described dimension economic constraint entertainment event/information Federal Communications Commission gatekeeper gratifications independent influence information/events journalism journalists KMID and KBIG KSML KMID KBIG literature locally-originated stories macro selection maximize measures media corporation medium minutes newsgathering questionnaire newspaper newsroom newsworkers organization's organizational value organizations Orientation Overall station means passive percent photographer present study production professional journalists profit public interest quadrant Ranked by Station Raymond Donovan reporters Response rate Percentage routine scanner radio Schramm scores selection process signal area significance significantly different social social-civic contribution social-civic quality social-civic value sources Spearman's rho Station Indicator Station T-test techno-economic constraint Technological Constraint television three stations topic total newscast transaction Turow two-dimensional heuristic video cassette recorder videotape viewers visual weighted mean