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PART ONE FINDINGS
Readers or Book Buyers?
TABLES OF STATE ANALYSES AND INDICES PAGE I Distribution of Population
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accounting actual sales advances against royalties advertising average become best-seller best-sellerism book buyers book buying book club book industry book outlets book readers book reading book sales booksellers bookstores Carolina Census cent competition Connecticut considered costs criticism developed discounts dollar dustry economic effective fact factor fiction frequently functions Hampshire houses Idaho income increased individual influence interest Kentucky large proportion limited lisher literary Louisiana magazines majority manufacturing department merchandising methods Missouri Montana naturally Nebraska newspapers non-fiction North Dakota number of books number of titles Oklahoma organized percentage policies population possible potential practice present probably problems profits promotion prove publisher's question radio reason records rental library reprint retail Rhode Island royalties sellers South Carolina South Dakota standards tend Tennessee tion total number trade trade-book type of book unsound Vermont Virginia West Virginia wholesalers Wyoming