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The Demand for Mass Media Messages
The Right to Hear vs the Right to Be Heard
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advertiser support advertising revenues allocation Amendment antitrust Appendix Table audience behavior biases Broadcast Expenses broadcast revenues cable television channels Chapter circulation cities commercial common carrier consumers copies courts Daily Newspaper decision demand economic economies of scale effect electromagnetic spectrum entry equilibrium fairness doctrine FCC data freedom of access freedom of expression important incentives income increased interest issues less license magazine marginal cost marketplace mass media means messages monopolistic competition monopoly motion picture networks newspaper circulation newspaper firms newspaper industry newspaper publisher number of newspapers number of programs optimum owned-and-operated stations paper pay TV percent period political printers printing problem production profits program selection public broadcasting radio readers Red Lion regulation result Sale of station signals Source spectrum Stations Reporting structure substitutes theory tion Total broadcast total surplus TV Stations viewers