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Financing Models for the Olympic Games
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additional advertising ambush marketing analysis Appendix athletes Atlanta OCOG 1998 autonomous consumption autonomous expenditures Barcelona OCOG 1992 Barcelona'92 benefit broadcasting Brunet Bundestag Jan calculations ceremonies Coca-Cola commemorative coins commercial consumption expenditures cost-benefit analysis costs cultural events Cultural Olympiad demand economic impact emblems employment enterprises entrance tickets example existing factors financed Games financing sources follow-up Games-related GDP deflator German host city host country income industry infrastructure interest Interview investigation investments lottery macroeconomic merchandising million Montreal OCOG 1976 Montreal'76 multiplier Munich OCOG N/A N/A number of sponsors OCOG revenues Olympic coins Olympic emblems Olympic family Olympic Games Olympic Movement Olympic Rings Olympic sponsors Olympic stamps Olympic village organization overall pay-per-view phase possible profit sector seignorage spectators sports facilities sports venues stadium Sydney TOP sponsors tourists trans TV stations