Editing: the design of rhetoric
Editing: The Design of Rhetoric covers the traditional topics associated with editing (e.g. style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine & special editorial designs. The key objectives of this book are: * to show that editing is not merely a mechanical procedure, but a complex & creative process * to demonstrate that the editor's job is to mediate the writer-reader relationship, & therefore requires a sensitivity to both the writer's aims & the reader's needs * to emphasize the importance of the rhetorical canons in the editing process by briefly explaining their historical evolution & current implications * to exemplify the application of rhetorical theory in the editing of three major categories of texts-technical, news, & promotional applications * to provide a series of heuristics for analyzing the verbal & visual characteristics of a text * & to identify the process of editing as applicable to writers & readers in all disciplines & to the texts of all disciplines.
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LIST OF TABLES AND ILLUSTRATIONS
THE CANONS OF RHETORIC
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Apple LaserWriter appropriate Aristotle associated basic binding blocks of discourse blocks of information characteristics of discourse chart color columns communicative aim cont'd control group Daly-Miller delivery desktop publishing diagram dialect discourse medium document Editing a technical editor essays evaluation example experimental group Figure given grammatical grid headings horizontal identify illustrative characteristics important inch journal letters line graph line length manuscripts processed medium and participation modality MS-DOS offset lithography page grid paper paragraph persuasive photographs professional promotional publication propriety province publication for artistry readers reading referential reinforce requires retinal variations rhetorical secondary audience sentence sequential serif serif typeface significance singularity Spearman's Rho style guide style matrix tables technical publication Texas A&M University tion type design typeface typically typography verbal style characteristics verbal-visual orientation verbally oriented visual style characteristics visually oriented word word processing writer perceive Writing Apprehension writing quality Writing Specialization written discourse x-height Xerography