Editing: the design of rhetoric

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Baywood Pub. Co., 1989 - Language Arts & Disciplines - 232 pages
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Editing: The Design of Rhetoric covers the traditional topics associated with editing (e.g. style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine & special editorial designs. The key objectives of this book are: * to show that editing is not merely a mechanical procedure, but a complex & creative process * to demonstrate that the editor's job is to mediate the writer-reader relationship, & therefore requires a sensitivity to both the writer's aims & the reader's needs * to emphasize the importance of the rhetorical canons in the editing process by briefly explaining their historical evolution & current implications * to exemplify the application of rhetorical theory in the editing of three major categories of texts-technical, news, & promotional applications * to provide a series of heuristics for analyzing the verbal & visual characteristics of a text * & to identify the process of editing as applicable to writers & readers in all disciplines & to the texts of all disciplines.

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Contents

LIST OF TABLES AND ILLUSTRATIONS
5
THE CANONS OF RHETORIC
11
ARRANGEMENT
45
Copyright

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