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Foreword by George N Gordon 1
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American appeal approach argued arguments Art Buchwald attitude change audience behavior broadcast Chapter column commentary Communication conclusion Conference of Editorial criticism daily dealing discussion editorial page editor editorial policy editorial writer editorial writing effective example expressed fact Fairness Doctrine fallacy fear arousal humor ideas illumination important interest Jack Anderson James Reston Journal journalist labeled letters logical Marquis Childs mass media editorialist Masthead Masthead 28 media persuader ment munication National NCEW needs newspaper editorialist newspaper's noted op-ed opinion function opinion writer paragraph perceived percent person persuasive message political primacy effect problem public issues published Pulitzer Prize Quarterly question reader or listener reflection repetition reported response rial Robert Novak role Rowland Evans Russell Baker satire source credibility staff statistical syndicated columnists television theory thinking thought tion topics torial torialist U.S. Supreme Court various views Washington Post Wilbur Schramm words writing York