Editorial and Persuasive Writing: Opinion Functions of the News MediaThe book begins by exploring in depth the classification and definition of editorials, the search for facts and documentation, and the writing techniques that make up the craftsmanship side of editorial writing. More theoretically-oriented chapters deal with the importance of reflection in opinion writing, verbal and statistical fallacies to be avoided, editorial credibility, research findings on how to make an effective editorial appeal, and theories related to the persuasibility of readers and listeners. |
Contents
An Introduction | 3 |
An Attempt Toward Defining | 21 |
Determining What Needs | 39 |
Copyright | |
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American Andy Rooney appeal approach argued arguments ASNE attitude change audience behavior Chapter column commentary communication conclusion credibility criticism daily discussed Editor & Publisher editorial pages editorial policy editorial writer editorial writing editorial-page editor effective Endorsements example expression of opinion fact Fact-Opinion Distinction factual fairness doctrine fallacy Gertz ideas illumination important interest involved Journalism Quarterly journalist Kilpatrick letters libel logical mass media Masthead media editorialist ment Mike Royko National NCEW needs newspaper editorial newspaper's noted Ollman op-ed opinion function opinion writer paragraph percent person persuasive message political problem published Pulitzer Prize question reader or listener reasoning reference reflection reported response Richard Aregood Robert role Rptr Russell Baker social statement statistical Supreme Court syndicated columnists thinking thought tion topic torial Tribune U.S. Supreme Court United Media various views Washington Post William William Safire Winter words York