Education Marketing: The Theory and Practice of Selling to Teachers and Parents

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First and Best in Education, 2005 - Education - 219 pages
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Contents

How did we get here?
10
Selling your product the starting points
38
Direct marketing into education
65
Other factors in direct marketing
122
Running campaigns
138
Failing factors
153
The techniques available
175
Other media
192
Selling to parents via schools
211
Appendices
217
Copyright

Common terms and phrases

Bibliographic information