Effective Fundraising for Nonprofits: Real-world Strategies that Work

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NOLO, 2005 - Business & Economics - 350 pages
9 Reviews
The most important things you need to know in order to do your fundraising job well (most likely as a development director or staffperson, executive director, or board member. I'll discuss how fundraising is being done, at its best, today. Gone are the days when a nonprofit could charm people with its desperation and grassroots inefficiencies. You'll learn how current technology, business savvy, and public attitudes toward nonprofits are shaping the fundraising environment. You'll get right into the nuts and bolts of how to plan your fundraising strategy, assemble the right people, technology, and other tools you'll need in order to maximize your returns, attract supporters, ask for gifts from individuals, businesses, and foundations, and much more.

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LibraryThing Review

User Review  - WildMaggie - LibraryThing

Effective Fundraising for Nonprofits thoroughly and systematically covers its topic. I’m a neophyte—other than being on the receiving end of nonprofit solicitations—and I readily understood the ... Read full review

LibraryThing Review

User Review  - buildalife - LibraryThing

I love the NOLO series. Clear and easy to read. I've been in fundraising for 20+ years and find that we often fall into our silos of specialty. This is an excellent overview of the many areas that ... Read full review

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About the author (2005)

Bray began practicing immigration law because of her concern with international human rights issues. She worked for a number of nonprofit immigration agencies before joining Nolo as a legal editor.

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