Effective Internal Communication

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Kogan Page Publishers, 2005 - Business & Economics - 226 pages
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Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

 

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Contents

What does it take to be an internal communicator?
15
Theories into practice
29
Managing internal communication inhouse
45
Outsourcing the internal communication function
54
How the legal framework fits in
60
The channels vehicles and activities
73
Who uses which media for what
86
The receiving end
94
The creative aspects writing editing and designing
134
Publishing the printed word the logistical aspects
143
Broadcast do it yourself or call in the experts?
150
Signposting the ether
165
How to measure success
175
How to make it happen gone shopping
185
Internal communication the future
193
Internal communications knowledge and skills
201

Communicating with special groups
101
The globally dispersed workforce
111
How to do it setting about communication
121
We can all talk cant we? Face to face
128
Communications in the public sector a snapshot
208
Useful addresses
215
Index
222
Copyright

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About the author (2005)

Lyn Smith has worked as a professional communicator for over 30 years: in newspaper journalism, and subsequently in consultancy, and for a wide range of not-for-profit organizations. She lectures on public relations.

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