Effective Internal Communication
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
What people are saying - Write a review
What does it take to be an internal communicator?
Theories into practice
Managing internal communication inhouse
Outsourcing the internal communication function
How the legal framework fits in
The channels vehicles and activities
Who uses which media for what
The receiving end
The creative aspects writing editing and designing
Publishing the printed word the logistical aspects
Broadcast do it yourself or call in the experts?
Signposting the ether
How to measure success
How to make it happen gone shopping
Internal communication the future
Internal communications knowledge and skills