Effective Media Relations: How to Get Results

Front Cover
Kogan Page Publishers, 2005 - Business & Economics - 150 pages

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

 

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Contents

a brief media history
5
Media law
15
Ethics and privacy
19
Broadcasting in the UK
25
New media technology
31
What is it all for? Media evaluation
39
DEALING WITH THE PRESS
45
press relations a means to an end
55
writing for the press
73
talking to the press
79
Checklist for effective press relations
87
the importance of broadcast coverage
93
winning the interview
109
handling different interviews
127
radio interviews
133
Copyright

News features and more
65

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About the author (2005)

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University.

David Wragg is an independent consultant.

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