Effective Strategy Implementation: Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
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Review of Literature and Avenues for Future Research
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11 dimensional facets 11-item scales Aaker Adidam Argyris Average variance extracted behavior Bonoma Brand Management brand strategy formulation brand strategy implementation BSI capabilities BSI effectiveness business unit chi-square chi-square/df communication quality competitive advantage conceptualization Cronbach's alpha developed effect of strategy effective BSI effective strategy implementation Egelhoff employee branding employees final SIC scale firm performance firm's SI capability firm's SIC framework future research hypothesized implementation capability SIC implementation processes innovative strategies integration Journal of Marketing knowledge managerial Marketing Paradigm Marketing Science marketing strategy implementation measurement model Menon Noble and Mokwa Nomological validity OLCs organization organization's organizational learning performance outcomes perspective present research Pryor relationship relevant resource-based view RMSEA role sample Schwandt Sinkula strategists strategy clarity strategy formulation process strategy implementation capability strategy implementation effectiveness strategy innovativeness strategy strength Strategy translation strategy's Structural Equation Models suggested Sustainable Competitive Advantage Table theory transactional leadership validity Vorhies and Morgan