Effective Telephone Fundraising: The Ultimate Guide to Raising More Money
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising
Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.
A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
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Strategies for Using the Telephone
OVERVIEW OF AN EFFECTIVE CALL PROCESS
IDENTIFICATION OF THE PROSPECT
DEALING WITH OBJECTIONS
WRITING REFINING AND TESTING YOUR SCRIPT
CONCLUSIONS AND FINAL WORDS
Develop Your Own Scripts
THE PURPOSE OF THE CALL