Effective Writing

Front Cover
W. W. Norton & Company, 1999 - Language Arts & Disciplines - 266 pages
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Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences. Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptualization, writing, or editing.
 

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Effective writing

User Review  - Not Available - Book Verdict

Ross-Larson, founder of the American Writing Institute, here offers a three-part course in "effective writing." He starts with the basics in Stunning Sentences, which uses model sentences to ... Read full review

LibraryThing Review

User Review  - jtfairbro - LibraryThing

Good step-by-step guide to writing sentences, paragraphs, & reports. Read full review

Contents

AN APPROACH TO SENTENCES
23
COMMON FORMS
27
OCCASIONAL SHORT FORMS
32
DRAMATIC FLOURISHES
36
ELEGANT REPETITIONS
46
CREDIBLE QUOTATIONS
51
CONVERSATIONAL INJECTIONS
55
STARK ATTACHMENTS
60
POWERFUL PARAGRAPHS
101
UNIFY YOUR PARAGRAPHS AROUND
114
AAAKE YOUR POINTS IN COMPELLING WAYS 1 30
130
LINK YOUR PARAGRAPHS
156
AN APPROACH TO PLANNING
201
SPELL OUT YOUR MAIN
218
GATHER YOUR DETAILS EXAMPLES
237
FROM PLAN
256

DEFT CONNECTIONS
64

Common terms and phrases

About the author (1999)

Bruce Ross-Larson lives in Washington, D.C.

Bibliographic information