Effective Writing Skills for Public Relations

Front Cover
Kogan Page Publishers, 2005 - Business & Economics - 258 pages
2 Reviews

'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'

Writing Magazine

Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.

This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.

This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

 

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Contents

Introduction
1
Trouble with plurals and possessives
12
Making your mark
20
Down with capitalism
29
Cliches jargon and other worn words
36
Is it easy to read?
44
making them work
68
Keep it short simple and plain
87
Americanisms the differences
160
pronunciation matters
167
The words for IT
184
Tone the linchpin of reputation
198
chore or challenge?
206
Is it legal?
221
English grammar some definitions
230
Confusing pairs of words
237

Writing for the press
100
how to handle them
122
Skills and styles for the office
136
Traps snares and pitfalls
148
When youre lost for words
246
Index
252
Copyright

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About the author (2005)

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced printwork ranging from house journals and books, to posters and brochures, plus speeches and presentations. A Fellow of the Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal in 2003 for 'his contribution to the effective use of the written word'.

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