Effective Writing Skills for Public Relations
Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
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Trouble with plurals and possessives
Making your mark
Down with capitalism
Cliches jargon and other worn words
Is it easy to read?
making them work
Keep it short simple and plain
Americanisms the differences
The words for IT
Tone the linchpin of reputation
chore or challenge?
Is it legal?
English grammar some definitions
Confusing pairs of words
Other editions - View all
abbreviations Advertising American English annual report apostrophe APPLIED TO PRINTED audience avoid British English brochure capital captions chapter characters CIPR cliches colour comma communications Complete Plain Words copy DESIGN AS APPLIED Dictionary editing editor ensure example Figure follow full stop give grammar headings headlines house style hyphen important italics jargon journalists Keep language leaflet letter look magazine marks meaningful arrangement means needed newspapers noun organisation paragraph person photographs Plain English Campaign plural Point DESIGN practitioners press releases PRINTED MATTER printwork public relations punctuation quote reader Received Pronunciation reference rules sentence short singular slang speaker speech spelling story style guides subheadings syllable talised there's tion titles tone trade typeface Uniform Resource Locator unless usage usually verb video news release visual WPP Group write written
Rhetorik und Public Relations: mündliche Kommunikation von issues
No preview available - 2003
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Becoming a Public Relations Writer: A Writing Process Workbook for the ...
Ronald D. Smith
No preview available - 2003