Effective Writing Skills for Public Relations

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Kogan Page Publishers, Jun 3, 2008 - Business & Economics - 288 pages
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Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
 

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Contents

Introduction
1
an overview
5
2 Trouble with plurals and possessives
12
3 Making your mark
20
4 Down with capitalism
28
5 Clichés jargon andother worn words
34
6 Is it easy to read?
42
making them work
66
15 Americanisms the differences
162
pronunciation pointers
168
17 Principles of presentation
172
18 Writing for the web
184
19 Tone the linchpin of reputation
205
20 Finance matters
212
21 Is it legal?
231
English grammar some definitions
240

8 Dealing with figures and abbreviations
77
9 Keep it short simple and plain
83
10 Writing for the press
99
how to handle them
124
12 What editing is all about
129
13 Skills and styles for the office
137
14 Traps snares and pitfalls
150
Confusing pairs of words
246
Glossary and jargon buster
250
When youre lost for words
257
Further reading
259
Index
261
Copyright

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