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cnAPTEE 1AeE I THE IMPORTANCE or ErrECTIVE SPEAKING
THE GENERAL ENDS
THE PRINCIPLE or REFERENCE To EXPERIENCE
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Aﬁections aim of securing American ampliﬁcation arouse asser assertions would prop attain beneﬁt brieﬂy Central Idea Clearness Climax Concrete Cumulation Deﬁne deﬁnite Demosthenes desire Divine Comedy Canto effective eﬁective Eight Hour Day emotional association ence Entertainment erly demand examples and justify EXERCISES FOR CHAPTER Exnncrsn Factors of Interestingness feel ﬁeld ﬁght ﬁnd ﬁre ﬁrst ﬁve following assertions Forms of Support Four Forms Give an example Henry Henry IV Henry Ward Beecher Illustration Impelling Motives indicate inﬂuence interest judgment Julius Caesar justiﬁed Labor liken Lincoln listener listener’s experience lives magazine make three Mark Twain means ment mind ness newspaper or magazine Obverse one’s original assertion phrase pleasure principle of Reference purpose Reference to Experience reﬂection Restatement Scene scope securing adequate Self-Preservation Seven Factors Shakespeare speaker speaker’s view speaking Speciﬁc Instance speech Statement of Aim Sub-Ideas Testimony thing thought three clippings tion vivid Vote