This text takes students through the entire process of e-commerce - from strategic planning to actual fulfilment - by explaining the technology of the Internet. It provides coverage of value-chain and how it relates to strategic planning, giving the reader a strategic view on how to analyze the potential profitability of a business on the Internet. The title also provides information on how to start an e-business, covers Internet architecture and incoporates material on desiging, evaluating and managing Web sites. There is also a detailed treatment of e-security and encryption.
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Advantages and Limitations of ECommerce
The Role of Strategy in ECommerce
42 other sections not shown
Amazon.com application attack auction bank browser buyers cable cash client commerce communication company's connection consumer cookies cost credit card customer service CyberCash database debit card digital certificate digital signature domain name e-business e-commerce E-commerce trends e-mail electronic employees encryption ensure example exchange Extranet Favorites files firewall goal handle hardware host includes infrastructure integrity Internet protocol Internet service provider Intranet IP address issues layer marketing merchant navigation offer operations organization packet partners password payment system percent planning protocol public key purchase questions reliable retailers router S/MIME scalability Screen Capture search engines sell server Service Provider smart cards suppliers TCP/IP testing tion tomer traffic transaction transmission users vendor virus viruses visitors Web server