Electronic Commerce

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Prentice Hall, 2002 - Electronic commerce - 497 pages
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This text takes students through the entire process of e-commerce - from strategic planning to actual fulfilment - by explaining the technology of the Internet. It provides coverage of value-chain and how it relates to strategic planning, giving the reader a strategic view on how to analyze the potential profitability of a business on the Internet. The title also provides information on how to start an e-business, covers Internet architecture and incoporates material on desiging, evaluating and managing Web sites. There is also a detailed treatment of e-security and encryption.

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Advantages and Limitations of ECommerce
The Role of Strategy in ECommerce
Managerial Implications

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About the author (2002)

Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.

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