Electronic Commerce

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Prentice Hall, 2002 - Electronic commerce - 497 pages
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Intended for the first course any student will take on e-commerce.

The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce from strategic planning to actual fulfillment using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success.

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Contents

Advantages and Limitations of ECommerce
10
The Role of Strategy in ECommerce
20
Managerial Implications
30
Copyright

42 other sections not shown

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About the author (2002)

Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.

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