Electronic Commerce 2004: A Managerial Perspective

Front Cover
Efraim Turban
Pearson/Prentice Hall, 2004 - Computers - 714 pages
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Electronic Commerce 2004describes the essentials of electronic commercehow it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

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Contents

Introduction to Ffnmmprrp and FMarkptplarps
1
The Internet and the Intranet
24
STRUCTURE MECHANISMS
35
Reverse Mortgage Auctions
54
Tntprnpt fnnsnmpr Rptailing
80
Other B2C Models
88
Matching Workers with Jobs
93
The Dangers of Online Trading
100
nthpr FC Models and Applications 243
343
G2E in the U S Navy
349
Virtual Teaching and Online Universities
361
TEAM ASSIGNMENTS AND ROLE PLAYING 335
378
MOBILE COMMERCE AND PERVASIVE COMPUTING
382
Voice Systems for MCommerce
395
U S Fleet Services
402
Smart Cars
419

Grocery Shopping in the Palm
106
UI I IH I IJ I I IUI I L1H + Jll llU llim LI aU I
116
MANAGERIAL ISSUES
122
Relationship Management
129
UI I m l l l l l lUl l ailAl lillJJIJJU IUJ I LI I I
138
Online Weekend in Florence
150
American Airlines Offers
157
Online Advertising
179
Fujitsu Uses Agents for Targeted
204
RiKinpsstnRnsinpss Ffnmmprrp
215
Supply Chain Relationships in B2B
221
Bidding Through a ThirdParty
238
MANAGERIAL ISSUES
248
6A FROM TRADITIONAL TO INTERNETBASED EDI
254
Horticulture Partnership Streamlines
255
Global Trading of Raw Materials
270
Asites B2B EMarketplace
284
MANAGERIAL ISSUES
290
7A COMMUNICATION NETWORKS AND EXTRANETS FOR B2B
296
Global Supply Chain Synchronization
306
CPFR Initiative
314
Use of a Workflow System to Manage
326
MANAGERIAL ISSUES
333
Ff Support Spiwps
431
Getting Started at an Auction
442
Online Grape AuctionWhere
453
ECOMMERCE SECURITY
462
ELECTRONIC PAYMENT SYSTEMS
491
EWallets and Digital IDs
499
The Clareon Approach and Other B2B Payment Methods
514
ORDER FULFILLMENT CONTENT MANAGEMENT
529
Content Maximization and Streaming Services
550
MANAGERIAL ISSUES
558
FP Stratpgy and Tmplpmpntatinn 553
563
SUMMARY
595
LAUNCHING A SUCCESSFUL ONLINE BUSINESS
601
LEGAL ETHICAL AND SOCIETAL IMPACTS OF EC
642
Protection of Privacy
648
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663
ui i n4i ij u iui i nijiii i iiii nj i i iii mii i
669
Online Technical Appendixes
672
INTERNET EXERCISES
675
Glossary
681
Index
695
Copyright

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About the author (2004)

Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong, Lehigh University, Florida International University, California State University, Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of more than 100 refereed papers published in leading journals, such as "Management Science," "MIS Quarterly," and "Decision Support Systems," He is also the author of 21 books, including "Electronic Commerce: A Managerial Perspective, Decision Support Systems, "and" Information Technology for Management." He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, the use of intelligent agents in e-commerce systems, and collaboration issues in global e-commerce. Jay E. Aronson (M.S., M.S., Ph.D., Carnegie Mellon University) is a professor of management information systems in the Terry College of Business at The University of Georgia. Prior to this, he was on the faculty at Southern Methodist University. Dr. Aronson is the author of about 50 refereed papers that have appeared in leading journals, including "Management Science," "Information Systems Research," and" MIS Quarterly," He is the author of 3 books, and he has contributed to several professional encyclopedias. He is also a consultant to major international corporations and organizations. Dr. Aronson's current areas of research include knowledge management, collaborative computing, and parallelcomputing. Ramesh Sharda (M.B.A., Ph.D., University of Wisconsin--Madison) is director of the Institute for Research in Information Systems (IRIS), ConocoPhillips Chair of Management of Technology, and a Regents Professor of Management Science and Information Systems in the Spears School of Business Administration at Oklahoma State University (OSU). He started and served as the director of the M.S. in Telecommunications Management Program at OSU. More than 100 papers describing his research have been published in major journals, including "Management Science," "Information Systems Research," "Decision Support Systems," and "Journal of Management Information Systems," Dr. Sharda serves on several editorial boards, including those of "INFORMS Journal on Computing," "Decision Support Systems," and "Information Systems Frontiers," His current research interests are in decision support systems, collaborative applications, and technologies for managing information overload. Dr. Sharda is also a co-founder of iTradeFair.com, a company that produces virtual trade fairs. Dave King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. Dr. King has authored a number of articles and books and is the co-author of "Electronic Commerce: A Managerial Perspective" (Prentice-Hall). He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University ofGeorgia and the Technopolis Advisory Board at Arizona State University.

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