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A Brief History
Reaching the Media
11 other sections not shown
Advertising Council America Online American application Association audience audio B-roll broadcast cable television campaign CD-ROM channels Chapter clients commercial CompuServe consumer create customers director distribution E-mail effective electronic media electronic public relations electrovisual Elizabeth Parkinson employee communications employee news program employee news show Entertainment Tonight environment example executive exhibit film footage global going graphics Guidelines increase industry interactive videodisc internal Internet interview Investor relations journalists K-mart Magazine major marketing Marlow material Media relations Medialink medium million multimedia National organizational organizations percent PSAs public relations practitioners public relations professionals Public service advertising public service announcements radio reach satellite media tour satellite news conference says story talk tape target teleconferencing tion Tony Esposito top management Trade shows users VCRs video news releases videoconferencing videodisc videotape visual York