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CHAPTER PAGE i Pick the Sizzle
Let the Audience Sniff the Sizzle in the First Ten Seconds
Serve the Steak the Way They Want It
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annoy apologize audi audience Avoid banquet Billy Sunday bottle buttons Cashier chairman CHAPTER clerk Cotton Bowl counter Dale Carnegie deodorant dessert dience dress drink EMILY POST ence eyes face fancy feel fellow gesture girl give going hand head hear Hello Herman Bing Hoover Hoover Company idea joke keep lady Land of Nod laugh Laughter Lifebuoy soap listeners look loud Ma\e mental microphone mind necktie never Number Patrick Henry person pick platform powder principle Prospect radio relax remember RULE Salesgirl salesman Sandman shirt shout showmanship sizzle smile Smoky-Blue glass Socratic method sound Spea\ing speak speaker speech square clothes pin stand steak story sure talk tell Tested Selling Sentence thing toastmaster tone tonight trademark voice watch wear Wheelerpoint wife woman words yell Zasu Pitts