Emergency Propaganda: The Winning of Malayan Hearts and Minds, 1948-1958
Despite the existence of numerous analyses of the eventual British success in the Malayan Emergency, the contribution of propaganda to the defeat of the Malayan Communist Party (MCP) has never been exhaustively scrutinized. This book fills the gap in the literature and sheds new light on the hitherto neglected years of the Emergency - 1955 to 1958 - demonstrating how it was British propaganda which decisively ended the shooting war in December 1958. Essentially, the book argues for a concept of propaganda that embraces not merely words in the form of film, radio and leaflets but also deeds such as the behaviour of Government representatives and certain official policies. It argues that for propaganda to be effective, the message transmitted by the propagandists's words must be congruent with that suggested by his actual deeds.
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Amnesty Annual Report April Army BDEEP Briggs Briggs Plan British broadcast Central Cheng Lock Chin Peng Chinese Affairs Colonial Committee Communist Insurrection Crossman deeds Department of Information detention Director of Operations District Federation of Malaya films Government propaganda Government's Greene Report Guerrilla Communism Guerrilla Warfare Gurney Hearts and Minds Hence Heussler Papers High Commissioner Federation Ibid Information Services insurgency interview Johore July June jungle Kuala Lumpur leaflets London Malay Malaya to Secretary Malayan Emergency March mass Merdeka military Minds in Guerrilla mobile units Moreover MRLA Negri Sembilan Officer organisation Pahang Party Perak Perry Robinson Peterson Police political propaganda Psychological Warfare Radio Malaya rank and file Resettlement Areas Security Forces Selangor SEPs Singapore squatters staff Stockwell Straits Budget Stubbs surrender SWECs Tan Cheng Lock Telegram Templer terror terrorist confidence Tunku Villages Watts Papers week ending WINSUM Yaacob