E-Merging Media: Communication and the Media Economy of the Future

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Axel Zerdick, Klaus Schrape, Jean-Claude Burgelmann, Roger Silverstone, V. Feldmann, C. Wernick, C. Wolff
Springer Science & Business Media, Jan 17, 2006 - Business & Economics - 402 pages

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.

 

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Contents

III
31
IV
33
VI
57
VIII
75
X
97
XII
117
XIV
127
XVI
143
XXX
261
XXXII
271
XXXIV
285
XXXVI
301
XXXVII
303
XXXIX
311
XLI
331
XLIII
339

XVII
145
XIX
165
XXI
181
XXIII
201
XXV
213
XXVI
215
XXVIII
235
XLV
357
XLVII
367
XLIX
381
L
387
LI
411
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