Emotional Business: Inspiring Human Connectedness to Grow Earnings and the EconomyiUniverse, 27.06.2012 - 230 Seiten If youve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youve experienced the business effects of emotional disconnection. In todays knowledge-driven and service centered economy, emotional excellence isnt idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: Evoke intense customer passion to boost sales Eliminate the financial self-destruction of infighting Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right. |
Inhalt
1 | |
Descartes Was Wrong | 20 |
RSTUVWX | 34 |
Hurricane in a Closet | 53 |
Get on the Same Page Now | 73 |
Emotion as Business Strategy | 91 |
Its Really Bad around Here | 130 |
Change the Oil in Seven Languages | 143 |
We Live in Four Boxes | 174 |
The Good News | 190 |
All the Lists in One Place | 195 |
About the Author | 213 |
Additional Reading | 215 |
Contacting Dr Ravi Rao | 217 |
Back cover | 218 |
The Ear Is Mightier than the Sword | 155 |
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Emotional Business: Inspiring Human Connectedness to Grow Earnings and the ... Ravi Rao Med Eingeschränkte Leseprobe - 2012 |
Emotional Business: Inspiring Human Connectedness to Grow Earnings and the ... Ravi Rao MD,Ravi Rao Med Keine Leseprobe verfügbar - 2012 |