Emotional Business: Inspiring Human Connectedness to Grow Earnings and the Economy

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iUniverse, 27.06.2012 - 230 Seiten

If youve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youve experienced the business effects of emotional disconnection.

In todays knowledge-driven and service centered economy, emotional excellence isnt idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun.

Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to:

Evoke intense customer passion to boost sales

Eliminate the financial self-destruction of infighting

Excite employees to care for each other to ensure effectiveness

Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.

 

Inhalt

The OneHanded Civilization
1
Descartes Was Wrong
20
RSTUVWX
34
Hurricane in a Closet
53
Get on the Same Page Now
73
Emotion as Business Strategy
91
Its Really Bad around Here
130
Change the Oil in Seven Languages
143
We Live in Four Boxes
174
The Good News
190
All the Lists in One Place
195
About the Author
213
Additional Reading
215
Contacting Dr Ravi Rao
217
Back cover
218
Urheberrecht

The Ear Is Mightier than the Sword
155

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Autoren-Profil (2012)

Dr. Ravi Rao is a sought-after speaker and management consultant to businesses on five continents. An expert in the scientific underpinnings of emotion and the business applications of emotions, Dr. Rao possesses a diverse background as a neurosurgeon-in training and child development researcher. He is a graduate of Johns Hopkins University and received his surgical training at Harvard. As of 2015, he is based in Los Angeles. He is available for speaking engagements. http://ravi-rao.branded.me

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