Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success

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Wiley, Mar 27, 2001 - Business & Economics - 344 pages
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In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

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Contents

Preface
Introduction xv
Elements of Emotional Capital Inside and Out 19
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