Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Springer Science & Business Media, Jun 1, 2008 - Education - 223 pages
This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- tion on micro nancing in recent decades, we describe an educational program that focuses on enabling generic skills about the marketplace and complements these important efforts. We conducted research aimed at understanding lives and m- ketplaces in subsistence contexts in urban and rural parts of a state in South India. We used the research as a basis for developing a consumer and entrepreneurial literacy educational program. This program uses the “know-why” or an und- standing of marketplaces as a basis for the know-how of being an informed buyer or seller. Despite the dif culties with abstract thinking that low-literate indivi- als experience, we enable deeper understanding of marketplaces by leveraging the social skills that participants bring to the program and relating educational content back to their lived experiences. Such understanding can enable individuals to embark on a path to lifelong learning. A detailed explanation of the evolution of this work follows.
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approach ask participants assessment basic benefits brand buyers and sellers Chapter chart Chennai chili powder concepts consumer and entrepreneurial consumer skills costs covered customer needs discussion distribution educational program emphasize enable entrepreneurial literacy program environment ethical evaluating example exchanges exercise experience Figure focus Gary Armstrong grade education identify implications important income India individuals ingredients instructor should ask instructor should facilitate interac Interviewer issues know-how Kotler large reseller lead learning literacy education low literacy low-income low-literate customers marketplace literacy medicine methods microfinancing neighborhood retailer one-to-one interactional one’s opportunities organizations perspective Philip Kotler potential product and market product design profit promotion purchases relationships relevant responses rice role segments selling shops social South India specific subsistence contexts subsistence customers subsistence marketplaces subsistence markets summarize tion topics transactions understanding UNESCO value chain vegetables Velamma Viswanathan wholesale
Page ii - ... Queensland, Brisbane, Australia Professor JS Rajput, National Council of Educational Research and Training, New Delhi, India Professor Konai Helu Thaman, University of the South Pacific, Suva, Fiji Advisory Board Professor Mark Bray, Comparative Education Research Centre, The University of Hong Kong, China; Dr. Agnes Chang, National Institute of Education, Singapore; Dr. Nguyen Huu Chau, National Institute for Educational Sciences, Vietnam; Professor John Fien, Griffith University, Brisbane,...
Page ii - ... Seoul; Dr. Molly Lee, School of Educational Studies, Universiti Sains Malaysia, Penang; Mausooma Jaleel, Maldives College of Higher Education, Male; Professor Geoff Masters, Australian Council for Educational Research, Melbourne; Dr. Victor Ordonez, Senior Education Fellow, East-West Center, Honolulu; Dr. Khamphay Sisavanh, National Research Institute of Educational Sciences, Ministry of Education, Lao PDR; Dr Max Walsh, AUSAid Basic Education Assistance Project, Mindanao, Philippines.
Page xiv - Education project describes the program as 'learning directed towards developing in young people those skills, competencies, understandings, and attributes which equip them to be innovative, and to identify, create, initiate, and successfully manage personal, community, business and work opportunities, including working for themselves'.
Page ii - University, Melbourne, Australia; Professor Leticia Ho, University of the Philippines, Manila, Philippines; Dr Inoira Lilamaniu Ginige, National Institute of Education, Sri Lanka; Professor Philip Hughes, Australian National University (ANU), Canberra; Dr Inayatullah, Pakistan Association for Continuing and Adult Education, Karachi, Pakistan; Dr Rung Kaewdang, Ministry of Education, Bangkok, Thailand; Dr Chong-Jae Lee, Korean Educational Development Institute, Seoul, Korea; Dr Molly Lee, UNESCO Bangkok,...
Page xiv - Rupert Maclean, Director of the UNESCO-UNEVOC International Centre, Bonn, Germany and Ryo Watanabe, Director, Department for International Research and Cooperation, National Institute for Educational Policy Research (NIER) of Japan, Tokyo CHEE KIONG INTRODUCTION Education, both formal and informal, has always had an importance place in modern immigrant societies.