Encyclopedia of international media and communications, Volume 1

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Academic Press, 2003 - Business & Economics - 618 pages
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Everyone agrees that we're living in the Information Age. How have we shaped the Information Age, and how has it shaped us? The Encyclopedia of International Media and Communications exhaustively explores the ways that editorial content--from journalism and scholarship to films and infomercials--is developed, presented, stored, analyzed, and regulated around the world. For readers and researchers of all levels, the Encyclopedia provides perspective and context about content, delivery systems, and their myriad relationships, as well as clearly drawn avenues for further research. *Articles begin with easily understandable concepts and become increasingly sophisticated, satisfying the needs of all readers. *Articles by leading authors from major institutions, organizations, and corporations around the world *Contains approximately 220 separate articles, all original contributions commissioned for this work *Extensive cross-referencing system links related articles; further reading lists appear at the end of each entry

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Encyclopedia of international media and communications

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Written by a diverse group of academic and media specialists, mostly from the United States but also from Australia and Zimbabwe, this encyclopedia covers a vast range of subjects, among them ... Read full review

Contents

Advertising and Promotion
7
Electronic Media
17
Film Electronic Commerce
26
Copyright

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