End of the Road: The True Story of the Downfall of Rover

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Pearson/Prentice Hall Business, 2005 - Business & Economics - 231 pages

"As featured in the Sunday Times"

BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately European Union meddling that led to the sale of Rover and end of an era for industrial Britain. Then along came the white knights - the Phoenix consortium, comprising four car indistry veterans, who promised a bright future for MG Rover. They beat off the other contender for ownership, Alchemy's Jon Moulton, who wanted to considerably strip down the company and run a much more focused sports car manufacturer as a way forward. But five years later, when the white knights declared the black day had arrived and MG Rover was finished, the crowns of the saviours looked incerasingly tarnished, as they stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office. This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who is to blame, and along the way tells one hell of a rivetting story of the events that will go down in history as the end of Great British car manufacturing.

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About the author (2005)

Dr. Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London, and Head Business Coach at Cape Consulting. He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations. Andrew Lorenz, former Business Editor of the Sunday Times, is currently the Director of Financial Dynamics, Business Communications. His previous roles have included Deputy City Editor of the Sunday Telegraph, City correspondent on The Scotsman as well as Industrial Editor at The Journal, Newcastle. Andrew has published many articles and columns, and has had contributions broadcast on BBC Radio and ITV television.

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