Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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Engage or Die
The Case for Socializing Media by the Numbers
Social Media 101
Social Media 201
Social Media 202
Social Media 203
Social Media 301
Social Media 302
BRAND REPRESENTATIVE VERSUS
Learning and Experimentation Lead
WE ARE THE CHAMPIONS
How to Listen
Unveiling the New Inﬂuencers
Creating a Social