Engage!, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
What people are saying - Write a review
The Social Media Manifesto
The New Media University
Learning and Experimentation Lead
When POV Becomes a Point of Validation
The Conversation Prism
Unveiling the New Influencers
The Human Network
The Social Marketing Compass
Facebook is Your Home Page
Divide and Conquer
Other editions - View all
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate ...
No preview available - 2011