Engage!, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Front Cover
John Wiley & Sons, Feb 25, 2011 - Business & Economics - 336 pages
0 Reviews
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

  • Introduces you to the psychology, behavior, and influence of the new social consumer
  • Shows how to define and measure the success of your social media campaigns for the short and long term
  • Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
  • Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Social Media Manifesto
1
x
9
The Five
13
The New Media University
19
Blogs Podcasts
25
Communities
33
Images
39
Microblogs
51
Learning and Experimentation Lead
127
When POV Becomes a Point of Validation
129
The Conversation Prism
157
Unveiling the New Influencers
179
The Human Network
191
The Social Marketing Compass
209
Facebook is Your Home Page
221
Divide and Conquer
229

Mobile
63
Social Media
71
Syndication
81
Brand
97
viii
99
Attention
107
Social
119
A Tale of Two Cities
245
Social Business Takes a Human Touch No Really
256
We Earn the Relationships We Deserve
263
The New Media Scorecard
271
Conclusion You Are More Influential than You May Realize
295
Index
307
Copyright

Other editions - View all

Common terms and phrases

About the author (2011)

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.

Bibliographic information