Engineer's and manager's guide to winning proposals

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Artech House, 1994 - Business & Economics - 219 pages
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Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFO, this book takes you step by step trough each phase -- the substance of what makes a winner.

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The Marketing Function Where It All Begins
Organizational Structures
How Proposals Are Organized

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