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A. T. Jones abstract accurate actual advertisement attitude blank Business English business letter chap clear client COLLATERAL READING concise conclusions course definite desirable dictator direct discussion display and layout editorial effective employer engineer's Engineering News-Record engineering projects engineering student English for Engineers English study experience explanation factor of safety facts frequently give Handbook of Business handling ideas indicate individual instructions interest interpretation Joseph Pennell judgment knowledge laboratory letter of application letterhead material matter McGraw-Hill Book Company means Mechanical Engineering method needs Ohio State University organization outline paper paragraph points practicing engineers presentation problem profession professional society profit purpose R. L. Smith reader requires Robert Louis Stevenson Ronald Press Company sales letter scientific scientific method selection selling significance statement study of English suggest summary telegram thought tion topics usually words writing written young engineer