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abstract advertisement analysis appeal blank Business English business letter Chapter chemical engineering COLLATERAL READING complimentary close concerning conclusions course definite dictator direct discussion effective engineer's equipment exact example experience facts give Handbook heading hydrolysis I. A. Richards ideas important industry instructions interest interview Iron Age laboratory letter of application letter of transmittal letterhead magazine material matter McGraw-Hill Book Company means Mechanical Engineering ment method Michael Pupin Ohio State University organization outline paper paragraph particular practice present problems profes professional society punctuation reader record of qualifications record sheet reference Robert Louis Stevenson sales letters sentence specific spelling standard statement suggest summary technical writer telegram thought tion topic Troilus and Criseyde usually William Lyon Phelps words writing written York young engineer