English for sale: a study of the language of advertising
A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).
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ADVERTISING AND SOCIETY
THE COMMUNICATIVE SITUATION
QUESTIONS AND ANSWERS
49 other sections not shown
Abbey National addresser adver advertiser's advertising discourse advertising messages advertorial alliteration answer asked audience body copy brand name British Telecom called campaign Chapter characteristics cigarettes claim classroom colour common nouns condoms consumer Coopers & Lybrand create discourse types element English example express fact function genre Golden Wonder highlight illustrated important indicates interpretation involving language of advertising listener look magazines Marie Claire Marlboro mass media means ment metaphor metonymy newspapers Newsweek Nigeria normally obvious parallel pause persuasive phrase Placido Domingo posters product or service promote puns purpose quotation reader recycling refer represented reproduced as Plate Rhdne rhetorical question sales message Sanyo seen sense Seppelt situation Slick 50 slogan social sound speaker speech strategy television tend Tesco things tisement tising TV commercial types of advertising values verb verbal vertisement Victoria Principal visual Vital Alsar WHSMITH words Wrangler jeans