English for sale: a study of the language of advertising

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Lund University Press, 1999 - Language Arts & Disciplines - 201 pages
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A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).

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Contents

ADVERTISING AND SOCIETY
14
THE COMMUNICATIVE SITUATION
30
QUESTIONS AND ANSWERS
47
Copyright

49 other sections not shown

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