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Cengage Learning, Jan 9, 2009 - Business & Economics - 592 pages
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Give your students a new mind-set, strong skills, and the power to make things happen as you introduce entrepreneurship and small business management with the unique approach found only in Gartner/Bellamy's ENTERPRISE. The book clearly demonstrates how every individual can be an entrepreneur or enterpriser. The authors purposefully replace potentially intimidating words such as entrepreneur and manager with enterprise and enterpriser. The text encourages readers to think of themselves as enterprisers--those who take initiative to organize a project despite complications or risks. This unique text moves beyond most entrepreneurship texts that focus simply on getting into business. Instead, the book explores a variety of topics using three levels of analysis--the person, business, and environment. The text emphasizes both the many ethical issues enterprisers face day-to-day as well as the numerous global opportunities. With the help of memorable cases and practical exercises, students travel through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills readers need for success in any venture or career option, including goal setting, persuasion, negotiation, and networking. Students develop an enterprising mind-set with the ability to identify entrepreneurial opportunities in a wide variety of situations.
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