Enterprise, Entrepreneurship and Small Business

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SAGE Publications, Mar 31, 2010 - Business & Economics - 234 pages
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Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to innovation and technology and ethnic and indigenous entrepreneurship. Supported by lively case studies, real-life examples, this interactive exploration moves beyond the narrow, prescriptive focus on the ‘how’ employed by other textbooks, and places equal emphasis on the ‘why’ – all the time considering the role of enterprise, entrepreneurship and small business in the world we live in.
 

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Contents

Part I Studying Enterprise Entrepreneurship and Small Business
1
1 Introduction
3
What Where When Who and How?
18
Part II Inside Enterprise
37
Firms Organisations and the Entrepreneur
39
Explanations of the Entrepreneurial Self
57
5 Managing Smaller Entrepreneurial Enterprises
78
6 Working in Smaller Entrepreneurial Enterprises
96
Finance Marketing and Networking Strategy and Growth
128
Part III Outside Enterprise
147
9 Economic Contexts of Enterprise
149
Cultural Centrality Diversity and Marginality
167
Governments and Smaller Enterprise
188
12 Conclusion
209
References
218
Index
231

7 Entrepreneuring in the Corporate Environment
112

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