Enterprising Nonprofits: A Toolkit for Social Entrepreneurs

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John Wiley & Sons, Mar 14, 2002 - Business & Economics - 352 pages
A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques

The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit.

Praise for Enterprising Nonprofits

"I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow

"In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett Foundation

All of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.
 

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Contents

CHAPTER 1 SOCIAL ENTREPRENEURSHIP
1
CHAPTER 2 DEFINING YOUR MISSION
19
CHAPTER 3 RECOGNIZING AND ASSESSING NEW OPPORTUNITIES
43
CHAPTER 4 MOBILIZING RESOURCES
63
CHAPTER 5 THE ACCOUNTABLE SOCIAL ENTREPRENEUR
103
CHAPTER 6 UNDERSTANDING RISK THE SOCIAL ENTREPRENEUR AND RISK MANAGEMENT
125
CHAPTER 7 MASTERING THE ART OF INNOVATION
161
CHAPTER 8 UNDERSTANDING AND ATTRACTING YOUR CUSTOMERS
199
CHAPTER 9 FINANCIAL MANAGEMENT
251
CHAPTER 10 PLANNING FOR THE SOCIAL ENTERPRISE
273
APPENDIX A SOCIAL ENTREPRENEURS BRIEF GUIDE TO THE LAW
299
APPENDIX B FOR FURTHER READING
313
INDEX
321
Copyright

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Page 2 - We have seen that the function of entrepreneurs is to reform or revolutionize the pattern of production by exploiting an invention or, more generally, an untried technological possibility for producing a new commodity or producing an old one in a new way, by opening up a new source of supply of materials or a new outlet for products, by reorganizing an industry and so on.
Page 9 - Our mission is to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.
Page 2 - Say to characterize a special economic actor — not someone who simply opens a business, but someone who "shifts economic resources out of an area of lower and into an area of higher productivity and greater yield" [footnote omitted] Bornstein describes (pp.

About the author (2002)

J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford's Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation's Center for Entrepreneurial Leadership.

JED EMERSON is president of the Roberts Enterprise Development Fund and the Bloomberg Senior Research Fellow at Harvard Business School.

PETER ECONOMY is the bestselling business author of Managing for Dummies, Consulting for Dummies, and At the Helm: Business Lessons for Navigating Rough Waters.

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