Entrepreneur: How to Start an Online Business

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John Wiley & Sons, Apr 23, 2012 - Business & Economics - 256 pages
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Small Business Book Award Winner 2013, Small Business Book Awards

The secrets of the UK's biggest online entrepreneurs revealed 
 

Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. 

Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.

 

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Contents

Advice
105
e Lightbulb Moment
107
Checking it Out
113
Setting up a Business
121
Creating a Website
151
Marketing
175
Expansion and Exit
189
Resources
197
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