Entrepreneur Magazine: Organizing and Promoting Seminars
Written by the experts, Organizing and Promoting Seminars is a complete A-to-Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here's where you'll learn how to identify marketable seminar topics; find and recruit qualified speakers; select appropriate locations; calculate start-up costs and manage expenses, fees, and taxes; work with temporary seminar employees, office and on-site personnel; advertise and promote your seminars through print media, direct mail, and the Internet; and handle licenses, permits, insurance, and other legal considerations.
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